In another successful project in the Middle East, PROTEI Ltd. has completed delivery of service platforms for the Palestinian operator Wataniya Mobile. The new equipment has enabled the operator to significantly modernise its VAS platforms over the course of the past year and to launch an array of new and promising mobile services for its subscribers.
The project was made possible by the efforts of Silat Solutions, PROTEI's branch in the Middle East. Watanaya Mobile began operations in Palestine in 2009 and has grown to become the second largest mobile operator in the region. The company is fully committed to become the leader in terms of quality and variety of telecommunications services for business and private clients. Deploying new solutions from PROTEI Ltd. was a major event in the company's history. PROTEI provided its Missed Call Notification system, SMS Centre, Dynamic Voice Mail, Comfortable Jump server, Bulk SMS/MMS server, Call Back and the XVLR system for location-based targeted messaging.
The PROTEI SMS centre now handles a significant share of the operator's SMS traffic. The main tool for providing mobile marketing services is the Bulk SMS/MMS system, in conjunction with the XLVR platform, which enables targeting of subscribers in specified areas. In addition to the traditional missed call notification system, the Comfortable Jump service makes it easier to change numbers, notifying callers that the subscriber's number has changed. After hearing an automated voice message, the caller receives an SMS with the subscriber's new number. The subscriber also receives an SMS notification that a call was made to his old number.
With the CallBack server, roaming subscribers can order a callback via SMS or USSD query. A n interesting feature of the service deployed in Palestine was the 'unconditional' callback option, which, once activated, enables all calls to be connected via callback.
All the PROTEI platforms are fully integrated into the operator's existing infrastructure. The successful completion of the project has significantly strengthened PROTEI's presence on the Middle East telecommunications market.