RBT is one of the most popular VAS during last 5 years. Its penetration is still visibly growing and generating stable income for Operators. “BeST” has chosen PROTEI RBT to extend functionality of existing platform and produce functional competitive service. In additional of traditional features ( tones depending from Caller ID and time schedule, Music Box, service management elements like IVR, USSD, WEB) there are a lot of advanced options, for example: “Tone like my friend has” (Copy RBT service), “Present tone to friends”, Corporate RBT, different tone prices per purchase channel, Hang-up SMS and Anti RBT. The solution allows quickly extend Operators service promotional tools, forming new marketing proposals like: “the second melody as a gift”, “get bonus points for inviting a friend”, “free trial period”, “forth melody as a gift”, “first month of subscription is free”. Convenient and attractive web-interface is available for subscribers now. To best meet operators needs, PROTEI adjusted RBT system according to required web-interface design. Stable traffic growth indicates that installation of PROTEI RBT positive impacts service consumption.
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